Beer Brewing History
The amalgamation, described as ‘the biggest non-merger in the history of
the brewing industry’, failed to realize its objectives. Apart from
greater co-operation in bottled beer production and distribution, there
were few economies and the two companies continued to operate as
separate entities. Both boards were increasingly dominated by Manners
and his family. Product rationalisation began after the Second World War and although Worthington occasionally overtook Bass in sales, the decision was taken to prioritise Bass products. In 1965 the brewery was closed although production of Worthington beers continued. In the 1970s Worthington E brewery conditioned bitter became a major brand for Bass.In 2000 Bass was bought by the Belgian brewer Interbrew. The Competition Commission ordered them to sell some of their brands and Worthington was bought by the American brewer Coors, who later became Molson Coors in 2005.he name was changed to Worthington's in 2002 and the 140 year old shield and dagger logo was dropped in favour of a return to the original heart and dagger In 2004 Coors announced that they would no longer advertise Worthington on a large scale. The shield logo was restored in 2011, and the brand's packaging received a redesign
Beer Brewing History
Beer Brewing History
Beer Brewing History
Beer Brewing History
Beer Brewing History
Beer Brewing History
Beer Brewing History
Beer Brewing History
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