Anheuser Busch Craft Beer
Despite all of Goose Island’s successes, [Chicago's] s notoriously
competitive distribution challenges in part led to the brewery’s
decision in 2006 to enter into an equity agreement with the Widmer
Brothers Brewery and the Craft Brewers Alliance, which has ties with
Anheuser-Busch InBev. With their decision quickly came harsh words from
self-appointed craft beer purists. Greg Hall quickly dismisses the
criticism by noting that the big guys give them better access to market
but “zero direction whatsoever” as to the beer. For others he jokes,
“Can’t you taste the beechwood in there? Don’t you think it makes it
taste better?” Simply put, “the beer is coming on a different truck now,
but it’s the same beer from the same brewery and people.”I’ve visited the Fulton Street brewery twice in the past two years and
have been continually impressed by Goose Island’s dedication to pushing
the brewing envelope and to developing some very interesting beers. If
you expected Goose Island to go on autopilot after the 2006 Widmer deal
or to fall prey to some flavor-killing influence of Anheuser-Busch,
you’ll have to take you beer geek insecurities elsewhere. Goose Island
has done nothing but improve its operations, both in terms of efficiency
and creativity, since the inking of those big deals. The brewery has
also enjoyed unprecedented access to a notoriously rough market in
Chicago.
Anheuser Busch Craft Beer
Anheuser Busch Craft Beer
Anheuser Busch Craft Beer
Anheuser Busch Craft Beer
Anheuser Busch Craft Beer
Anheuser Busch Craft Beer
Anheuser Busch Craft Beer
Anheuser Busch Craft Beer
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